India Mobiles

I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game with a new twist. CLUE: Secrets and Spies Edition includes a live text messaging feature that makes the game mobile interactive. (Read press release about it here .) During the course of the game players use their own cell phone to receive text messages that give them intelligence (aka clues) to accomplish top secret spy missions in the game. How totally cool is that

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How a Mobile Interactive Board Game Impacts Mobile Marketing

:: 6.30pm for 7pm start, Mon 12th October 2009 :: Level 3 @ The Blacket Hotel :: Entry on King Street via the Blacket Hotel. (Here’s a map ) MOBILE MARKETING PITCH CHALLENGE Heads up - the next Mobile Monday Sydney event will be a live Pitch Challenge with up to five mobile marketing firms pitching ideas to our real client – to be judged by a select panel of experts.

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Monday 12th Oct 2009 – Mobile Marketing Pitch Challenge – update!

GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging In today’s market, consumers are thinking twice before they buy almost anything.  “How much do I need it?” “Do I need it all, or do I just want it?” “It is on sale?” Questions people ask when they’re uncertain about their own economic futures. This “Is it on sale?” thinking presents an ideal opportunity for mobile marketing to worried consumers.  For example, if a consumer has a genuine need and desire for a purchase more complex or higher value than an impulse buy – anything from an upgraded mobile phone to a new car – they may repeatedly pass up that item at full price, or even with some discounting.  Stretching their spending dollars by waiting for a better deal is a safer move in a tight economy. But what if that same consumer were to receive a coupon on their mobile phone while they were out shopping? Not a printed coupon sitting at home with the unopened mail, or an email coupon waiting in a distant inbox to be printed out and stuck in a purse or a pocket.  Rather, a targeted offer made to the right consumer at the right time, in the right place.

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“Is it on sale?” The mobile opportunity – people are buying now

GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging Sadly, some people are taking advantage of today’s economic news and fraud is reaching an all-time high. Crimes such as online identity theft, credit theft and so forth are all peaking. No matter what the economy is doing, this problem impacts consumers and companies of all economic cohorts and business domains. If the worst does happen and someone steals your credit card account information to go on a buying spree, the consumer protection department of your credit card issuer will attempt to contact you, most commonly through voice, as that is the default for most consumers, especially older consumers

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Mobile Messaging Opportunities to Protect Customers in Today’s Economy

Today, Mobile is one of four new mediums that ad agencies and businesses look forward to, along with FM, Out-of-home and the Internet .Mobile is surpassing even internet as a marketing medium. People are now using mobiles for chatting and networking, for paying bills and surfing the internet and what not. These days more or less anything can be done using mobile.

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All about promoting your business product or website through SMS Marketing

Evolution Robotics ViPR visual search technology is coming to the iPhone this June. ViPR allows you to take a photo of any movie, CD or book, send it to a server, and automagically get an email back loaded with information and links pointing to YouTube videos or iTunes Music Store links. It will also be deployed in Japan on KDDI’s au camera phones this Spring. As you will see in the iPhone demo after the jump, it works incredibly well, even when the object is partially occluded: It seems like the perfect software for the laziest people in the world, but it’s one of those “oh wow” things that will make everyone smile when using it.

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Visual Search Engine Coming to iPhone in June