India Mobiles

When a leading wireless provider sets out to launch a widespread SMS campaign with one of the most respected brands in the world, it’s common sense that the campaign will meet the most basic of SMS compliance regulations right? Nope. Vodafone Hutchinson, parent company to Vodafone Australia teamed with Coca-Cola last October to launch an SMS-based campaign comprised of 100,000 text messages with the simple message “Take a hint from your PC and reboot. You’ll work faster. Reclaim your lunch hour with a friend

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Australian Telco Fined For Common-Sense SMS Violation

Juniper Research has published their forecast that in five years, one in every six mobile subscribers in the world will possess a mobile phone enabled with Near Field Communications capabilities. The consequences, of course, for businesses, consumers, and mobile marketers will be as significant as they are promising. According to Juniper’s research, the NFC report illustrated that payments and retail transactions (including mobile coupons) will contribute dramatically in transforming the cell phone into a widespread payment tool and an unprecedented mechanism for sales and promotional opportunities for retailers.

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NFC Mobile Phone Use to Explode by 2014

When Google buys a mobile advertising firm for $750M in stock, you know that mobile marketing is serious business. The planned acquisition of AdMob marks Google’s priciest buy since YouTube. “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob ( see our past coverage ) has already made exceptional progress in a very short time,” Susan Wojcicki, Google’s vice president of product management, said a statement. Backed by Google investor Sequoia Capital, as well as Accel Partners, Draper Fisher Jurvetson and Northgate Capital, AdMob’s mobile marketing victory won’t be the last for startups in the space

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AdMob Dials in $750M in Acquisition By Google

While there are few doubts that the advent of social media has done anything but help mobile marketing, there are some concerns that the new TwitterPeek device (a handset designed especially for use with Twitter) might be more of a dud than a stud when it comes to assisting mobile marketers. The TwitterPeek device, which is solely built around Twitter, does exactly what you would expect from it. Using the device’s small keyboard, you can compose 140 character messages and follow your friends and associates on the popular social networking service.

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TwitterPeek’s Non-Impact on Mobile Marketing

Mogreet, a new company focusing on mobile video-based marketing, debuted it’s new all-inclusive mobile video platform yesterday at Ad:Tech- a platform that gives advertisers access to “hundreds of millions of Americans across all top U.S carriers,” and is available on feature flip-phones and the latest smartphones alike. Put simply, the platform makes it easy for marketers to send short-format mobile videos via MMS to almost all mobile users in the U.S.- regardless of whether they use a high-end smartphone or the latest free feature phone.  Furthermore, the platform allows marketers to measure the effectiveness and ROI of each campaign in real-time.

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Mogreet Debuts Mobile Video Marketing Platform

We hear a lot from so-called “industry experts” or analysts who make huge claims as to how mobile marketing is going to “take off” this year, or that this year “isn’t quite the year for mobile marketing” and so on.  Most of the time these claims are based purely on opinion and lack any real substance. A new survey sponsored by a partnership between Millennial Media and DM2PRO decided to go directly to the source — meaning major brands and advertisers themselves– to see just how mobile marketing is working out for them, and to get an understanding as to how they plan on spending their marketing dollars using the mobile channel in the future. 100 leading agencies were surveyed to compile and in-depth analysis of mobile advertising performance and forecasts of future spending.  Dubbed “The State of the Industry,” the survey compiled data to provide a critical view on where the industry stands today, where the industry is and is not, and why agencies and publishers are planning to buy mobile in the future.

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Survey: Future Spend For Mobile Marketing

The fifth annual Global Mobile Marketing Awards are upon us, and the Mobile Marketing Association (MMA) has chosen its finalists in all categories to compete for the MMA’s highest honors- awards that recognize companies and their campaigns for “spearheading the adoption of the mobile channel for marketing purposes.” The MMA received hundreds of submissions in 12 categories from companies across the globe regarding completed mobile marketing campaigns and their outcomes.  Finalists were selected by the MMA Awards Selection Committee, which is comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications. All finalists and award winners will be honored at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles, and will be the concluding event of the MMA’s 2009 Mobile Marketing Forum . “The finalists for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” said Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry’s finest leaders and most successful campaigns.” Hit the “read more” link to see all the finalists broken down by category.

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MMA Chooses 2009 Global Award Finalists

It’s easy for people who have been in marketing a long time, especially digital marketing, to make claims that mobile marketing is a waste of time. MobileStorm CEO Jared Reitzen put up a passionate post earlier this week confronting the prejudice against mobile marketing among e-mail marketers. One of the biggest problems with email marketing is the turnover rate of email addresses. Within one year 33% of email addresses in your campaign list are no longer valid. Cell phone numbers have a far lower turnover rate, and most people keep their cell phone number for life.

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E-Mail Marketers Don’t Get Mobile Marketing

It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an interesting case study that dove into the realm of socioeconomic and race-based demographics in regards to how they respond to mobile marketing. Continental Airlines recently ran a marketing campaign aimed at the Hispanic-American demographic in which  consumers could enter by texting a keyword to a short code or by clicking on a WAP link within an SMS alert from Univision and other various publishers.  The contest let consumers enter to win a trip for two anywhere in the world — up to $2,500 worth of plane tickets — by submitting a video. The airline ran ads on TV, on-line banners, search engine ads, out-of-home, radio and mobile — both SMS and WAP.  After it was all said and done, the company found that their interactive ads (mobile and on-line) were more effective than their off-line ads by a long shot (not surprising) but, most interestingly, the mobile ads were five-to-ten times more effective than on-line advertising.

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Case Study: Hispanics More Apt To Respond To Mobile

I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game with a new twist. CLUE: Secrets and Spies Edition includes a live text messaging feature that makes the game mobile interactive. (Read press release about it here .) During the course of the game players use their own cell phone to receive text messages that give them intelligence (aka clues) to accomplish top secret spy missions in the game. How totally cool is that

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How a Mobile Interactive Board Game Impacts Mobile Marketing

:: 6.30pm for 7pm start, Mon 12th October 2009 :: Level 3 @ The Blacket Hotel :: Entry on King Street via the Blacket Hotel. (Here’s a map ) MOBILE MARKETING PITCH CHALLENGE Heads up - the next Mobile Monday Sydney event will be a live Pitch Challenge with up to five mobile marketing firms pitching ideas to our real client – to be judged by a select panel of experts.

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Monday 12th Oct 2009 – Mobile Marketing Pitch Challenge – update!

GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging In today’s market, consumers are thinking twice before they buy almost anything.  “How much do I need it?” “Do I need it all, or do I just want it?” “It is on sale?” Questions people ask when they’re uncertain about their own economic futures. This “Is it on sale?” thinking presents an ideal opportunity for mobile marketing to worried consumers.  For example, if a consumer has a genuine need and desire for a purchase more complex or higher value than an impulse buy – anything from an upgraded mobile phone to a new car – they may repeatedly pass up that item at full price, or even with some discounting.  Stretching their spending dollars by waiting for a better deal is a safer move in a tight economy. But what if that same consumer were to receive a coupon on their mobile phone while they were out shopping? Not a printed coupon sitting at home with the unopened mail, or an email coupon waiting in a distant inbox to be printed out and stuck in a purse or a pocket.  Rather, a targeted offer made to the right consumer at the right time, in the right place.

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“Is it on sale?” The mobile opportunity – people are buying now

GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging Sadly, some people are taking advantage of today’s economic news and fraud is reaching an all-time high. Crimes such as online identity theft, credit theft and so forth are all peaking. No matter what the economy is doing, this problem impacts consumers and companies of all economic cohorts and business domains. If the worst does happen and someone steals your credit card account information to go on a buying spree, the consumer protection department of your credit card issuer will attempt to contact you, most commonly through voice, as that is the default for most consumers, especially older consumers

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Mobile Messaging Opportunities to Protect Customers in Today’s Economy

Today, Mobile is one of four new mediums that ad agencies and businesses look forward to, along with FM, Out-of-home and the Internet .Mobile is surpassing even internet as a marketing medium. People are now using mobiles for chatting and networking, for paying bills and surfing the internet and what not. These days more or less anything can be done using mobile.

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All about promoting your business product or website through SMS Marketing

Evolution Robotics ViPR visual search technology is coming to the iPhone this June. ViPR allows you to take a photo of any movie, CD or book, send it to a server, and automagically get an email back loaded with information and links pointing to YouTube videos or iTunes Music Store links. It will also be deployed in Japan on KDDI’s au camera phones this Spring. As you will see in the iPhone demo after the jump, it works incredibly well, even when the object is partially occluded: It seems like the perfect software for the laziest people in the world, but it’s one of those “oh wow” things that will make everyone smile when using it.

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Visual Search Engine Coming to iPhone in June