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We at Mobile Marketing Watch will join the rest of the world today in anticipation of Apple’s big announcement of the worst kept secret in the tech-world, the yet-to-be unveiled tablet that has proven the biggest story in mobile and computer technology so far this year. While we will accompany every other major blog and media outlet in providing coverage of the tablet, there is no shortage of online hotspots to watch the event live today beginning at 1 p.m.

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Watch Apple Tablet Announcement Live

Apple’s event in San Francisco tomorrow could ultimately prove to be more than just a routine product launch or the exciting update of a familiar mobile device. Tomorrow’s event at the Yerba Buena center could be a game changer for the mobile marketing industry. Is that an exaggeration?

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Will Apple’s Tablet Change The Future of Mobile Marketing?

I wrote recently about wireless carriers’ continued resistance to mobile marketing and advertising, and while I understand certain prohibiting factors, my faith was somewhat renewed with the news of Orange launching a new mobile marketing platform based on the technology acquired with its partnership with Blyk Media. You may remember Blyk and the hype surrounding the service when it first launched.

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Orange Launches SMS/MMS Mobile Marketing Platform Powered By Partnership With Blyk

Mobile Hit or Miss is a regular column at Mobile Marketing Profits. In it, I discuss a mobile marketing hit or a mobile marketing miss (sometimes both). Of course I applaud every company who does anything with mobile so some of the misses are actually hits too.

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Mobile Hit or Miss – NBC Olympics vs. QuickBooks

Samsung Electronics, one of the world’s foremost makers of mobile phones, announced a sleek, tactile new mobile phone, the powerful Samsung Shark range. The first devices in the range, the candy bar Shark (S5350) and slider phones, devices Shark 2 (S5550) and Shark 3 (S3550), will be available from January. The Shark series has been created for active, multimedia-hungry users who value style and design as much as they value constant access to their social networks, friends and family. Bringing together power and function in such a unique, style-led handset allows Shark series users to stand out from the crowd while remaining in constant contact with it.

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Samsung Shark phones announced

ChaCha’s CEO, serial entrepreneur Scott Jones, today told the Wall Street Journal “don’t be afraid to fall fast.” That might as well be the mantra of ChaCha, the mobile text search company launched in 2006 which has failed fast, and taken in a lot of money to support trying new things over the past half decade. It looks like ChaCha, led by Jones’ fearlessness, might finally prove that the company’s unique and updated business model can pay off.

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ChaCha Dances on to Potential Profit with $7M Series E

While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered,  According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry analyst Imran Kahn released the 328-page Interest Industry outlook which notes that total U.S

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Mobile Advertising to Grow 45% in 2010 to $3.8B

Following Google’s late 2009 acquisition of AdMob for $750 million, Apple isn’t allowing much grass to grow beneath them as the folks in Cupertino are reportedly moving ahead with a deal to acquire a major mobile marketing firm of their own. As Apple prepares to introduce a forthcoming tablet device and potentially a number of new or updated gadgets throughout 2010, it’s apparent that Apple is angling for a marketing edge to complement the “technological superiority” the company aims to tout over its competition in the tech world. If reports of the deal prove legitimate, Apple could announce this week that they have acquired Quattro Wireless for an estimated $275 million. The deal would likely help Apple tremendously in the ongoing advertising battles with Google and Microsoft, which have endeavored to corner mobile marketing and gain a leg up on Apple. But as the team in Cupertino preps a new tablet device and a 4th generation iPhone, early 2010 is likely perceived as the best time possible to lay the groundwork for an aggressive mobile marketing push throughout the year.

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Apple May Acquire Quattro Wireless

Smartphones are built to resemble computers as much as possible, with the exception of size and added features like multitouch. When the best of mobile — touch screen features and ability to connect to the web at all times — meets a portable tablet, the entire mobile and computing industry just may be turned on its head. With all the buzz about Apple’s upcoming tablet (which is still a rumor, but likely a reality given that they have the technology and others are already publicly announcing plans to attack the market this year.) Thanks to portable devices such as e-readers, and plenty of high-tech tablets appearing in sci-fi films such as the box office hit Avatar, Americans are getting used to the idea of a tablet computer. The real questions are — who will put out the best tablet computer and how long will cost prohibit the masses from buying these machines? When the price is lowered enough to be competitive, what industry will the tablet disrupt — Mobile

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Will Tablet Computers Rock 2010? Ask Apple, Freescale, Qualcomm…

The following is a guest column from Mark Jaffe, blogger for Mobile Mandala … I was reminded of an Italian proverb after my son beat me in yet another game of chess this past winter break “Once the game is over, the King and the pawn go in the same box”. It is a humbling thought for anyone or any entity with power. Power truly coexists with all the other forces of the political and economic world, despite the illusion of invincibility.

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The Mobile Kings Will Lose Their Reign In 2010

Location based mobile ads have proven a force to be reckoned with in the restaurant industry. And as B.R. Guest’s popular chain of restaurants illustrates with its resounding mobile marketing success, the eatery’s location based mobile ads have driven substantial foot traffic to the establishments. According to the restaurant chain, mobile marketing efforts to drive both awareness and foot traffic to its Vento Trattoria and Wildwood Barbeque restaurants reportedly yielded a 5% response rate or better on most days during the campaign’s run. Mobile advisory firm Mella Media worked in conjunction with B.R.

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B.R. Guest Registers LBS Success

It’s the time of the year when every research company and industry organization puts out a prediction for what’s to come in 2010. The Mobile Marketing Association this month put out a list of 10 industry predictions for mobile marketing in North America for the coming year. What do you think about these predictions from MMA for 2010? 10. Mobile Healthcare Look out for apps that diagnose, doctors that text, and medical reminders.

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Mobile Marketing Association’s Forecast for 2010 in North America

Mobile phone shopping is easier than driving to the store or even booting up a laptop to make a purchase because you can do it when you’re inspired to make a gift purchase. Maybe that’s why eBay performed remarkably well this holiday season . The e-commerce auction and retail company says that users purchased 1.5 million eBay items from either eBay’s mobile site or their iPhone app over the holidays. According to eBay, purchases ranged from the mundane to a $75,000 1966 Chevrolet Corvette, a $19,000 boat, and a $10,000 Steinway grand piano.

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eBay’s Holiday Gift: 1.5M Sales Via Mobile

Google knows that Apple may have won the battle of the consumer smartphone in 2009, but execs in the company must be ramping up for a mobile takeover in 2010. That’s not to say they’ll succeed, but the company is inviting top reporters to a press event next Tuesday where they will likely reveal their Google phone called Nexus One — reminding many of Apple’s traditional show-off events for new product releases. For Google and Apple, the game is on. Yesterday details were leaked about the Nexus One, and they weren’t as exciting or game-changing as some had speculated (some guessed that the Nexus One would offer advertising in exchange for free minutes and even lower or free hardware). Gizmodo broke down the reality and the story with Nexus One site screenshots yesterday… the phone will be on sale for two prices: $180 for T-Mobile “Even More” plan contracts and $530 unlocked

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Google Prepping for Nexus One and Multi-Touch Netbook Release in 2010

Kaiser Permanente, the nation’s largest not-for-profit health plan, has teamed with mobileStorm , a digital marketing company with a decade of experience under its belt, to launch an innovative SMS-based patient reminder solution . Like most organizations, Kaiser was faced with the problem of needing to cut costs, and decided to target the most cost-sensitive areas of their business- patient communication.  The healthcare giant chose mobileStorm’s mobile marketing platform to provide efficient and cost-effective paperless reminders to its subscribed customer base, while continually allowing customers to opt-out or into the appointment reminder database. To meet Kaiser’s goals for patient communication, mobileStorm developed an end-user SMS platform solution that allowed for the creation and managment of general appointment reminders, such as scheduled office visits, specific treatment reminders, such as mammograms, and even specific notification of completed lab results, such as a text saying “your lab results are ready.” Beginning October 1st, 2008 mobileStorm began a one month pilot program with Kaiser to prove it’s effectiveness.  Taking 87,950 cell phone numbers from Kaiser’s patient database, mobileStorm first launched a carrier query, or number verification, to verify that all numbers were valid cell phone numbers

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Kaiser Permanente Teams With mobileStorm For SMS Reminders, Sees 30% Cost Savings

Mobile marketing, and in particular, the mobile coupon, is about to hit its stride. In 2009, we saw large corporations test out mobile marketing campaigns to raise awareness of their brand and products, often giving away discounts and free products to tempt consumers into opting-in to their campaigns. Looking back at 2009, we can predict how much of an impact mobile marketing will have in 2010

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Will 2010 Be the Year of the Mobile Coupon?

There seems to be a constant debate as to when the so-called “year of mobile” will come about, or when mobile marketing and advertising will finally make the breakthrough to the masses.  One mobile ad network in particular thinks the year of mobile has already come and gone in 2009, and is already looking ahead to its top 10 mobile predictions for 2010. Millennial Media, who operates one of the largest mobile advertising networks in the US, looked at advertiser and industry data, surveys, device and technology trends, observations of consumer behaviors and campaign analysis pulled from its network over the past year to pick out what it sees as the top 10 mobile predictions for the coming year.

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Millennial Media: 2009 Was The “Year Of Mobile,” Predictions For The Top 10 In 2010

It’s not what you would expect from men’s entertainment magazine, Playboy. The iconic publication is finally dangling its feet into mobile waters with a new iPhone application that is subtle if not downright boring – at least in terms of the substantially more controversial, risque content common to the magazine itself. Likely aware that pushing the envelop would mean a rejection from Apple, Playboy Enterprises International released its first official Playboy app with little content to raise eyebrows

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Playboy Goes Mobile With iPhone App

There’s a lot of buzz in the blogosphere about the upcoming Google Nexus One smartphone. While nothing is to be sure yet, rumors have it that the phone will appear on T-Mobile sometime soon, and that the phone may have more to do with advertising than competing Android models. The FTC approved the Nexus One about 15 hours ago, so we can at least be sure it’s not all rumor at this point

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Google’s Nexus One: Advertising, Marketing, and Disruption?

I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast . He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the interview when he asked. Brian asked a lot of great questions and we covered a lot of ground in the interview titled Practical Mobile Marketing Advice for SMBs with Kim Dushinski .

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Podcast Interview: Kim Dushinski on Mobile Beyond

It’s always amazed me that carriers, who know more about mobile consumers than anyone, have been the slowest to adopt mobile marketing and advertising.  While there’s some undeniable barriers carriers must overcome, third-party providers are already doing their part to help in the cause. Oracle, for example, recently launched a new platform aimed squarely at wireless carriers to help them get on the mobile advertising bandwagon without being left in the dust by competitors and other mobile ad startups that are gaining momentum left and right

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Oracle Aims To Help Carriers Cash In On Mobile Advertising With New Platform