Have you seen the news about some very high redemption rates for mobile coupons? This week, I posted on the Mobile Marketing Profits Facebook page about the 68% that Carrabba’s Italian Grill received in their recent SMS offer. Wow. That is a terrific response rate. Then today I read a great article by Jeannette Kocsis, Harte-Hanks, Inc., about mobile coupons and how it is so important to consider these high redemption rates in your overall strategy
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Do You Use Mobile Coupons?
While everyone was watching the Moscone Center in San Francisco , Morgan Stanley analysts on Monday were telling the CM Summit in New York how mobile Web advertising is worth much of a potential $50 billion global market. That’s because the number of consumers accessing the mobile Web has seen “unprecedented early stage growth,” ramping much more quickly than PC Internet usage did, according to the analysts’ presentation . By 2010 smartphones will for the first time outsell all personal computers, both desktop and notebook, to the tune of almost 500 million units. Thus, more consumers will be reachable by the mobile Web than by traditional Internet. How much faster have consumers adopted mobile Internet usage?
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Smartphones To Grow Potential Internet Ads Worth $50B
Qdero Pateo , the innovative mobile technology company we’ve covered many times in the past , announced today they’ve partnered with Kommunity Kiosk, a leader in providing touch screen directories and kiosks for the hotel industry, to launch its Blu-Pons proximity marketing technology at national franchise hotel chain locations.
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Bluetooth Proximity Marketing Comes To National Hotel Chains Thanks To QderoPateo & Kommunity Kiosk
Jumptap today announced at the Mobile Marketing Forum the addition of video to its premium mobile ad network. Through the addition, Jumptap is now the only network to offer all mobile advertising solutions including search, display, rich media, video and in-app advertising all from one platform. To make it happen, Jumptap is also announcing a technology partnership with iVdopia for pre-app interstitials, and Limelight Networks for in-stream video, including pre roll, mid roll and post roll. Jumptap is betting high on video for increased engagement, claiming U.S
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Jumptap Adds Video To Comprehensive Mobile Advertising Platform
With the 2010 FIFA World Cup just a few days away, June 11th will bring with it more than just a rabid public appetite for soccer. It will also spark a boom for mobile content providers plugged into soccer’s grandest event. Based on the findings from Nielsen, better than one in five mobile subscribers around the world will utilize the mobile web to follow the action and stay on top of World Cup happenings. Even though soccer is a far more popular and ubiquitously televised sport around the world than it is in the United States, nearly one-quarter of all U.S
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Mobile Shoots and Scores with the World Cup
Foursquare co-founder Dennis Crowley took the stage today at the Mashable Media Summit to discuss his company’s growth and future plans, with one interesting tidbit being the introduction of “badge rewards.” In trying to solve the problem of so-called “badge fatigue,” Foursquare plans to experiment with ways to add value to badges by way of creating the equivalent to a modern day VIP program through the use of special-use badges. One example Crowley used on stage was Internet Week itself, whereby users who check-in at an Internet Week venue will unlock a special badge.
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Foursquare Tries To Add Value To Badges With “Badge Rewards”
While driving my daughter to school today I heard an awesome mobile campaign on the radio. It was a commercial for beef, as in “it’s what’s for dinner.” The 30 second spot featured Matthew McConaughey talking about beef. If you’re a guy you may not appreciate how awesome his voice sounds, but trust me, it does. [Listen to a commercial with Matthew's voice here Beef For Dinner Commercial . It's not the one with the mobile call to action, but you get the idea.] So, he’s talking about how beef would be great for dinner and I’m starting to think that it might be – after all if it’s good enough for Matthew, it’s good enough for me and my family.
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Beefy Mobile Spot
A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading the way for emerging concepts such as mobile marketing and mobile social concepts like that of Foursquare to pick up the slack. The comScore study evaluated the change in brand loyalty within a number of consumer goods categories, including health & beauty aids, OTC medications, apparel, food, household products and housewares. As the economic downturn has continued, the percentage of shoppers who typically buy the brands they want most has steadily declined across the categories examined. In March 2010, for example, less than 50 percent of shoppers reported purchasing the brand they want most.
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Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?
Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments, has been named a Webby Award Official Honoree for 2010 in the “Best Use of GPS or Location Technology” category. In creating the concept of “geo-fence marketing,” with its unique ShopAlerts location-based advertising solution, Placecast has won numerous awards already this year, including the top prize for innovation given by the National Retail Federation, the 2010 RACie award and “The BIG Minute of Innovation” award, led by the San Francisco Bay Area Interactive Group (SFBIG). ShopAlerts is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, while maintaining the ability to reach those consumers across any connected device- the Web, email, mobile and WiFi. Utilizing the geo-fence concept, combined with innovative mobile marketing solutions, has positioned Placecast to become a clear leader in location-based mobile marketing- and the growing number of awards under its belt is testament to its success. “Retailers are looking for innovative ways to use emerging forms of technology to drive in-store traffic.
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Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location
“Iron Man 2″ is poised to become one of the biggest blockbusters of 2010. But to help ensure it garners enough hype and attention to open strong and dominate the box office, Marvel Studios is tapping into the mobile channel to shore up the flick’s chances of being the lead summer blockbuster. LG Electronics is teaming with Marvel to roll out an elaborate marketing campaign ahead of the film’s May 7th release. The essence of the LG “Iron Man 2″ advertising campaign is rooted in the following tag line: “Is it a lifesaver…a smartphone, or something better?” What does that mean exactly? LG says the emphasis of the campaign will focus on how innovation can help bring people together and “make everybody a Super Hero.” In the process, LG will draw particularly close attention to its first Android-powered smartphone, the LG Ally.
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LG Goes Mobile with “Iron Man 2″
Between Friday, April 3rd, and Friday, April 30th – the release dates of Apple’s WiFi iPad and the iPad 3G, respectively – the Cupertino-based tech giant successfully logged better than one million units sold of the revolutionary tablet computer. Over the weekend, Piper Jaffray analyst Gene Munster estimated that some 300,000 iPad 3G units had been sold since Friday’s nationwide release. “Near-term, this may put downward pressure on launch day/weekend statistics, but long-term we see it as a positive, as consumers are definitely interested in the iPad as a new category,” wrote Munster.
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1 Million iPads Sold In April
MMA FORUM NEW YORK, JUNE 8 & 9 Register by April 30 for Early Registration rates! Visit www.mobilemarketingforum.com to learn more and register today. Member 2-day = $1095 Non-member 2-day = $1595 Join industry leaders at the annual MMA Forum in New York, as they discuss where the mobile channel is now, and more importantly, where it’s heading next. There is no doubt that in the past year, the mobile industry has grown by leaps and bounds and truly evolved
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MMA Forum – June 8 and 9
I was walking through my living room the other day and a Sears commercial on TV caught my eye. I noticed they had a text message offer on the screen. Since I am always looking for mobile marketing campaigns “in the wild” I stopped in front of the TV long enough to memorize the keyword and short code. That was my first indication that Sears is doing a great job with this mobile campaign
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Sears’ Excellent Mobile Coupon Campaign
Roll out the red carpet. A top executive from Google will be on hand for a mobile marketing related event in New York next week. The occasion will provide an opportunity for the Google big kahuna to delineate his company’s mobile marketing plans and overall strategies for the year ahead
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Google Exec to Outline Mobile Marketing Strategies
Mobile apps, and especially branded apps, are all the rage now-a-days, but a resurgence in the lost art of sponsorship is making a comeback, and brands are shifting their thinking because of it. Steve Smith of MediaPost published a great article recently that talks about sponsorships in terms of mobile marketing, and what benefits the concept provides over branded apps. Marketers are increasingly realizing that not every brand translates easily into the kind of utility consumers really want on their phone, and thus sponsorships are becoming a more attractive option
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Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing
….. making it the fastest growing independent mobile application store, apparently! Mobango has announced that in the past 12 months it saw a 500% increase in mobile applications downloads from the same period a year earlier.
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Mobango sees a 500% increase in downloads in the last 12 months
JagTag, a mobile barcode startup that’s gaining traction in the US , has announced that it’s added T-Mobile and Sprint to the list of wireless operators who carry its solution, meaning together with AT&T, Verizon and Alltell, it’s now available to nearly 90% of US wireless subscribers. JagTag is making progress in its attempt to bring mobile barcodes, a technology that’s caught on in other parts of the world, but remains a novelty in the US, mainstream
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JagTag Partners With T-Mobile & Sprint, Now Available To 90% Of US Mobile Subscribers
A new consumer survey has found that large retailers’ mobile sites have been deemed slow, unresponsive and unstable by respondents- including sites from the likes of Amazon, Barnes & Noble, Best Buy, Costco, Dell, Foot Locker, Musician’s Friend, Sears, Target and Wal-mart.
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Study: Big Name Retailer’s Mobile Sites Prove Unstable, Slow For Consumers
I wrote recently about the concept of location becoming more important than standard SEO in terms of mobile search, but with the proliferation of mobile apps becoming a de-facto branding method for many advertisers entering the mobile channel, optimization is taking on an entirely different role. A great article published by Patricia Brusha on HospitalityNet discusses mobile apps and their growing popularity among marketers, and posses the simple question “could apps be the new search?” She describes the current state of mobile apps and likens it to a time 10 years ago when Websites were gaining popularity. At that time, consumers would ask a business “do you have a website?” and usually be quite impressed when the business would say yes. Today, not having a website means you’re really not a business, and the same concept will soon evolve with mobile apps as well.
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Will Optimization For Mobile Apps Soon Outweigh Search Engine Optimization?
Ford Motor Company, in an attempt to drive interest in its completely redesigned 2010 Taurus, launched a national mobile campaign at the end of last year that ended with an overall CTR of 20%, and reached a total mobile audience of over 1 million consumers. The campaign, powered by Mobile Posse, utilized full-color, full-screen creatives to showcase the exterior design of the new Taurus and highlighted select engineering and interior features- including the available 365-HP Ecoboost V6 engine, radar-enabled technologies, and massaging seats. By the end, nearly half of Mobile Posse’s unique users clicked on a Ford ad during the campaign. The campaign was the first by an automaker to utilize Mobile Posse’s idle screen “click-to-mobile web” functionality, which enables consumers to launch a complementary mobile website with a single click. After viewing the Ford Taurus ad, users were invited to visit Ford’s mobile website to find a local dealer.
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Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR
The Mobile Marketing Association has revealed pans to restructure into business units in its operating regions, which include Asia Pacific, Europe, Middle East and Africa, Latin America and North America. As a critical component of the MMA’s restructuring effort, the “roles and responsibilities” of managing directors in their respective regions will expand to focus more intensely on “local needs.” The Mobile Marketing Association (MMA), a leading non-profit trade association, was established to “lead the growth of mobile marketing and its associated technologies.” By restructuring the MMA to follow mobile marketing’s growth into newer, and more localized territories, the MMA will likely serve more efficiently and effectively in its capacity. “The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates,” said Federico Pisani Massamormile, interim MMA CEO. Share This
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Mobile Marketing Association Expands, Restructures