Roll out the red carpet. A top executive from Google will be on hand for a mobile marketing related event in New York next week. The occasion will provide an opportunity for the Google big kahuna to delineate his company’s mobile marketing plans and overall strategies for the year ahead
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Google Exec to Outline Mobile Marketing Strategies
Mobile apps, and especially branded apps, are all the rage now-a-days, but a resurgence in the lost art of sponsorship is making a comeback, and brands are shifting their thinking because of it. Steve Smith of MediaPost published a great article recently that talks about sponsorships in terms of mobile marketing, and what benefits the concept provides over branded apps. Marketers are increasingly realizing that not every brand translates easily into the kind of utility consumers really want on their phone, and thus sponsorships are becoming a more attractive option
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Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing
….. making it the fastest growing independent mobile application store, apparently! Mobango has announced that in the past 12 months it saw a 500% increase in mobile applications downloads from the same period a year earlier.
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Mobango sees a 500% increase in downloads in the last 12 months
JagTag, a mobile barcode startup that’s gaining traction in the US , has announced that it’s added T-Mobile and Sprint to the list of wireless operators who carry its solution, meaning together with AT&T, Verizon and Alltell, it’s now available to nearly 90% of US wireless subscribers. JagTag is making progress in its attempt to bring mobile barcodes, a technology that’s caught on in other parts of the world, but remains a novelty in the US, mainstream
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JagTag Partners With T-Mobile & Sprint, Now Available To 90% Of US Mobile Subscribers
A new consumer survey has found that large retailers’ mobile sites have been deemed slow, unresponsive and unstable by respondents- including sites from the likes of Amazon, Barnes & Noble, Best Buy, Costco, Dell, Foot Locker, Musician’s Friend, Sears, Target and Wal-mart.
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Study: Big Name Retailer’s Mobile Sites Prove Unstable, Slow For Consumers
I wrote recently about the concept of location becoming more important than standard SEO in terms of mobile search, but with the proliferation of mobile apps becoming a de-facto branding method for many advertisers entering the mobile channel, optimization is taking on an entirely different role. A great article published by Patricia Brusha on HospitalityNet discusses mobile apps and their growing popularity among marketers, and posses the simple question “could apps be the new search?” She describes the current state of mobile apps and likens it to a time 10 years ago when Websites were gaining popularity. At that time, consumers would ask a business “do you have a website?” and usually be quite impressed when the business would say yes. Today, not having a website means you’re really not a business, and the same concept will soon evolve with mobile apps as well.
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Will Optimization For Mobile Apps Soon Outweigh Search Engine Optimization?
Ford Motor Company, in an attempt to drive interest in its completely redesigned 2010 Taurus, launched a national mobile campaign at the end of last year that ended with an overall CTR of 20%, and reached a total mobile audience of over 1 million consumers. The campaign, powered by Mobile Posse, utilized full-color, full-screen creatives to showcase the exterior design of the new Taurus and highlighted select engineering and interior features- including the available 365-HP Ecoboost V6 engine, radar-enabled technologies, and massaging seats. By the end, nearly half of Mobile Posse’s unique users clicked on a Ford ad during the campaign. The campaign was the first by an automaker to utilize Mobile Posse’s idle screen “click-to-mobile web” functionality, which enables consumers to launch a complementary mobile website with a single click. After viewing the Ford Taurus ad, users were invited to visit Ford’s mobile website to find a local dealer.
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Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR
The Mobile Marketing Association has revealed pans to restructure into business units in its operating regions, which include Asia Pacific, Europe, Middle East and Africa, Latin America and North America. As a critical component of the MMA’s restructuring effort, the “roles and responsibilities” of managing directors in their respective regions will expand to focus more intensely on “local needs.” The Mobile Marketing Association (MMA), a leading non-profit trade association, was established to “lead the growth of mobile marketing and its associated technologies.” By restructuring the MMA to follow mobile marketing’s growth into newer, and more localized territories, the MMA will likely serve more efficiently and effectively in its capacity. “The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates,” said Federico Pisani Massamormile, interim MMA CEO. Share This
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Mobile Marketing Association Expands, Restructures
We at Mobile Marketing Watch will join the rest of the world today in anticipation of Apple’s big announcement of the worst kept secret in the tech-world, the yet-to-be unveiled tablet that has proven the biggest story in mobile and computer technology so far this year. While we will accompany every other major blog and media outlet in providing coverage of the tablet, there is no shortage of online hotspots to watch the event live today beginning at 1 p.m.
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Watch Apple Tablet Announcement Live
Apple’s event in San Francisco tomorrow could ultimately prove to be more than just a routine product launch or the exciting update of a familiar mobile device. Tomorrow’s event at the Yerba Buena center could be a game changer for the mobile marketing industry. Is that an exaggeration?
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Will Apple’s Tablet Change The Future of Mobile Marketing?
I wrote recently about wireless carriers’ continued resistance to mobile marketing and advertising, and while I understand certain prohibiting factors, my faith was somewhat renewed with the news of Orange launching a new mobile marketing platform based on the technology acquired with its partnership with Blyk Media. You may remember Blyk and the hype surrounding the service when it first launched.
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Orange Launches SMS/MMS Mobile Marketing Platform Powered By Partnership With Blyk
Mobile Hit or Miss is a regular column at Mobile Marketing Profits. In it, I discuss a mobile marketing hit or a mobile marketing miss (sometimes both). Of course I applaud every company who does anything with mobile so some of the misses are actually hits too.
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Mobile Hit or Miss – NBC Olympics vs. QuickBooks
Samsung Electronics, one of the world’s foremost makers of mobile phones, announced a sleek, tactile new mobile phone, the powerful Samsung Shark range. The first devices in the range, the candy bar Shark (S5350) and slider phones, devices Shark 2 (S5550) and Shark 3 (S3550), will be available from January. The Shark series has been created for active, multimedia-hungry users who value style and design as much as they value constant access to their social networks, friends and family. Bringing together power and function in such a unique, style-led handset allows Shark series users to stand out from the crowd while remaining in constant contact with it.
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Samsung Shark phones announced
ChaCha’s CEO, serial entrepreneur Scott Jones, today told the Wall Street Journal “don’t be afraid to fall fast.” That might as well be the mantra of ChaCha, the mobile text search company launched in 2006 which has failed fast, and taken in a lot of money to support trying new things over the past half decade. It looks like ChaCha, led by Jones’ fearlessness, might finally prove that the company’s unique and updated business model can pay off.
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ChaCha Dances on to Potential Profit with $7M Series E
While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered, According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry analyst Imran Kahn released the 328-page Interest Industry outlook which notes that total U.S
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Mobile Advertising to Grow 45% in 2010 to $3.8B
Following Google’s late 2009 acquisition of AdMob for $750 million, Apple isn’t allowing much grass to grow beneath them as the folks in Cupertino are reportedly moving ahead with a deal to acquire a major mobile marketing firm of their own. As Apple prepares to introduce a forthcoming tablet device and potentially a number of new or updated gadgets throughout 2010, it’s apparent that Apple is angling for a marketing edge to complement the “technological superiority” the company aims to tout over its competition in the tech world. If reports of the deal prove legitimate, Apple could announce this week that they have acquired Quattro Wireless for an estimated $275 million. The deal would likely help Apple tremendously in the ongoing advertising battles with Google and Microsoft, which have endeavored to corner mobile marketing and gain a leg up on Apple. But as the team in Cupertino preps a new tablet device and a 4th generation iPhone, early 2010 is likely perceived as the best time possible to lay the groundwork for an aggressive mobile marketing push throughout the year.
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Apple May Acquire Quattro Wireless
Smartphones are built to resemble computers as much as possible, with the exception of size and added features like multitouch. When the best of mobile — touch screen features and ability to connect to the web at all times — meets a portable tablet, the entire mobile and computing industry just may be turned on its head. With all the buzz about Apple’s upcoming tablet (which is still a rumor, but likely a reality given that they have the technology and others are already publicly announcing plans to attack the market this year.) Thanks to portable devices such as e-readers, and plenty of high-tech tablets appearing in sci-fi films such as the box office hit Avatar, Americans are getting used to the idea of a tablet computer. The real questions are — who will put out the best tablet computer and how long will cost prohibit the masses from buying these machines? When the price is lowered enough to be competitive, what industry will the tablet disrupt — Mobile
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Will Tablet Computers Rock 2010? Ask Apple, Freescale, Qualcomm…
The following is a guest column from Mark Jaffe, blogger for Mobile Mandala … I was reminded of an Italian proverb after my son beat me in yet another game of chess this past winter break “Once the game is over, the King and the pawn go in the same box”. It is a humbling thought for anyone or any entity with power. Power truly coexists with all the other forces of the political and economic world, despite the illusion of invincibility.
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The Mobile Kings Will Lose Their Reign In 2010
Location based mobile ads have proven a force to be reckoned with in the restaurant industry. And as B.R. Guest’s popular chain of restaurants illustrates with its resounding mobile marketing success, the eatery’s location based mobile ads have driven substantial foot traffic to the establishments. According to the restaurant chain, mobile marketing efforts to drive both awareness and foot traffic to its Vento Trattoria and Wildwood Barbeque restaurants reportedly yielded a 5% response rate or better on most days during the campaign’s run. Mobile advisory firm Mella Media worked in conjunction with B.R.
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B.R. Guest Registers LBS Success
It’s the time of the year when every research company and industry organization puts out a prediction for what’s to come in 2010. The Mobile Marketing Association this month put out a list of 10 industry predictions for mobile marketing in North America for the coming year. What do you think about these predictions from MMA for 2010? 10. Mobile Healthcare Look out for apps that diagnose, doctors that text, and medical reminders.
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Mobile Marketing Association’s Forecast for 2010 in North America
Mobile phone shopping is easier than driving to the store or even booting up a laptop to make a purchase because you can do it when you’re inspired to make a gift purchase. Maybe that’s why eBay performed remarkably well this holiday season . The e-commerce auction and retail company says that users purchased 1.5 million eBay items from either eBay’s mobile site or their iPhone app over the holidays. According to eBay, purchases ranged from the mundane to a $75,000 1966 Chevrolet Corvette, a $19,000 boat, and a $10,000 Steinway grand piano.
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eBay’s Holiday Gift: 1.5M Sales Via Mobile