How’s this for interesting — Flurry is reporting that iPhone social gaming apps garner a larger audience than many prime-time TV shows, including the likes of Sunday Night Football, CBS’s Undercover Boss and NCIS Los Angeles. In a blog post published today titled “Is iPhone the Next American Idol,” Flurry estimates iOS social gaming apps have a daily audience of 19 million viewers and are averaging more than 22 minutes per day, per user
I’ll admit it, I’m a big fan of Conan O’Brien and can’t wait for his show to come back on the air. I also have to give credit to O’Brien and crew for their recent use of social media and other new-age marketing mediums to promote the new show — and himself — ever since going off air amid the Tonight Show fiasco. Case in point, Team Coco, in partnership with AT&T, has launched the The Conan Blimp , which was launched into the skies above Philadelphia over the weekend. The bright orange blimp will travel all over the East Coast for the entire month of October with the simple graphic “CONAN” plastered on each side
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Conan O’Brien Turns To Foursquare To Promote New Show, Launches His Own Badge
iVdopia , the mobile advertising network with a focus on rich media and primarily mobile video, announced today that its innovative “Talk2Me” social media-based ad-units are outperforming industry benchmarks by over 400%. The Talk2Me format is unique in that it enables advertisers to integrate social media sharing options into their mobile advertising strategy with pre-app video or banner ads, allowing users to further engage with the brand through multiple social media options, all from within a single ad unit. The format was introduced earlier this year, and iVdopia has seen huge success with big-name leading brand advertisers on its network. “Just this quarter alone, we have witnessed a double-digit increase in the adoption of the Talk2Me ad unit from our various advertiser clients,” said Chhavi Upadhyay, COO of iVdopia. “As marketers move from standalone campaigns to 360 degree marketing, they demand that social media be integrated seamlessly into their brand campaign across channels — including mobile
HTML5 promises a whole new realm of what’s possible both Online and especially in mobile, but experts are growing weary of the technology from a privacy point-of-view. In a New York Times article published over the weekend, numerous experts from all facets of the ecosystem gave their thoughts on what HTML5 will mean for the average consumer. The concern stems from the fact that the new Web language and its additional features present more tracking opportunities because the technology uses a process in which large amounts of data can be collected and stored on the user’s hard drive while online.
Building on the immense popularity of mobile content consumption these days, Myxer has become one of the largest mobile sites in the US. The company said recently that it’s now the seventh largest US mobile Website, and is on track to exceed 40 million users by the end of October. With these numbers, Myxer now reaches an estimated 15% of all US mobile Web users. The company got on the mobile content bandwagon long before it became the mega-industry it is today, and Myxer put in place several key content partnerships early-on to solidify its leading position.
Today during a keynote at CTIA, Ford VP of global product development, Derrick Kuzak, called on mobile app developers to come up with the next set of ideas that can link the car to the Internet through innovation in applications. “We are looking for your ideas,” Kuzak told the audience.
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CTIA: Ford Calls On Mobile App Developers To Innovate In-Car Tech Using SDK
As the mobile industry continues to grow exponentially and newcomers displace old-timers in terms of devices, services and nearly everything else in the mobile ecosystem, litigation continues to run rampant. Whether it’s disputes over patent infringement, anti-trust inquiries or even the “handling of digital images,” a lawsuit seems to be the easiest answer for companies large and small. David McCandless, a data journalist and designer, put together this awesome infographic published on his Website “Information is Beautiful” [embedded below] to visually identify who’s suing whom in the telecom world. He even differentiates between ongoing and finished lawsuits with different arrows, while the size of the cubes represent the various company’s estimated revenue. In addition, if a company’s cube is red, it means its revenue is decreasing, while gray cubes represent companies with increasing revenues
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Infographic: Who’s Suing Who In Mobile
Japanese mobile web usage has grown to outpace that of the United States. It seems that when it comes to being connected on the go, the Japanese have quickly become a leader in that category. According to the findings from a new study by comScore, a staggering three-quarters of all Japanese mobile subscribers accessed the mobile web, apps or other downloaded digital content during the month of June 2010. By comparison in the US, only 43.7% of mobile users did the same – not even close, but still ahead of Europe’s 38.5% Interestingly, Japanese mobile users also displayed “the strongest usage of both applications and browsers” with 59.3% of the entire mobile population accessing their browsers in June and 42.3% accessing applications. Once again, those figures outpace those found among mobile web users in the US
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Japanese Mobile Web Usage Growing Rapidly
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Zagat, the global restaurant survey firm, and the mobile photo sharing startup Foodspotting are teaming up to leverage Zagat’s brand awareness and Foodspotting’s ability to make a picture worth a thousand mouthwatering words. The two businesses are joining forces to allow Zagat participants to upload food photos that gourmands snap with their mobile phones. Foodspotting, a website and mobile app company, very cleverly bypasses the glut of written restaurant reviews that litter the Internet these days, letting a picture do the talking–and the reviewing and recommending. (Admittedly I have extra appreciation for the service, since when I lived in Japan I relied on picture menus to be able to order anything.) Recommendation services have long proved a hit among consumers, what with the popularity of Yelp, Citysearch, and, to a lesser extent, ads on social networks that share with one’s friends what one has purchased.
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Foodspotting, Zagat A Tasty Bit Of Fusion
Shopkick , a brand new LBS startup we covered recently , just announced a major new partnership with Simon Properties to install its innovative check-in/rewards technology in shopping malls across the country. At the heart of Shopkick’s technology is the bypass of GPS for location-tracking
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Shopkick Picks Up Major Retail Momentum For Check-In App, Partners With Simon Properties
Vibes Media announced today they’ve now sent over one billion SMS messages, or “interactions,” between brands and consumers. The fast-growing startup said its billionth message was sent as part of a Pittsburgh Penguins mobile campaign surrounding the 2013 NCAA Men’s Division 1 Ice Hockey Frozen Four Championship, and represents a huge milestone for the company
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Vibes Media Sends One Billionth SMS, Revenues To Grow 100% In 2010
A Chinese mobile security solutions provider warned today that the proliferation of apps now available in the Android Market means that increasingly more malicious software–viruses, spyware, malware, and the like–now threaten Android phones. NetQin Mobile said in July that it found the program called “Carrot App,” a tip calculator, will read all of a phone’s SMS messages and send them hourly to a designated email address; another version of the app can also “overhear” voice conversations on the phone. Today the company noted the 11-fold growth in the number of apps made available in in July 2010: 18,600 as opposed to the 1,669 apps in July 2009. Considering that one in five apps are able to access personal information, that’s a lot of potential for attacks against Android phones, NetQin said. China is a particularly nurturing place for dangerous computer programs to flourish, since many people buy counterfeit software and thus can’t access effective anti-virus programs.
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App Makers, Consumers Shoulder Responsibility For Android Concerns
Element – Claim it! from Morten Halvorsen on Vimeo . A friend and former colleague in the US shared this mobile marketing campaign with me several months ago and it provided such a perfect (and rare) example of how to bridge the gap between the real and virtual world, that I have been using it continuously since then. The campaign for sporting goods/Sporting brand Elements manages to pull off creating a well-targeted app (just for urban skaters), with a strong viral element (competition for the best skating stunt allowing skaters to ‘claim their spot’), an integrated digital experience (a customised website linking to the mobile site) and rich mobile features (location plus video) as well as social media/crowd harnessing (the best skater videos were uploaded to the official Elements website). The promotional side involved giveaways of branded gear at ‘on-the-spot’ competitions, the cherry on the cake for what was undoubtedly one of the most complete, well thought out mobile campaigns I’ve witnessed in the last couple of years. You can see the explanatory video above which illustrates clearly how all the various elements of the campaign fit together.
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Element Youth Mobile Marketing Campaign including Crowdharnessing
The folks at Flipboard have embarked on a quest to “transform how people discover and share content” through an innovative new offering that combines the “beauty and ease” of print with the power of social media. What does that mean exactly? Say hello to the Flipboard App for iPad, a so-called “social magazine” that coalesces in traditional print fashion the articles, posts, pics, news and updates that originate from across Facebook and Twitter. “With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web.
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Flipboard Rolls Out First Ever Social Magazine
An interesting mobile partnership to watch could be the freshly announced pairing of Crisp Wireless and Verve Wireless The joint venture aims to help deliver “rich media ad options” to local media outlets, like newspapers. Illustrating yet again the massive influx of mobile advertising efforts to the local level, regional advertisers and publishers will now have the chance to leverage the media mobile ads that Crisp Wireless has been powering for national mobile sites and apps. Verve Wireless, of course, can push the Crisp Mobile Ad Platform within the company’s massive international network of better than 700 newspaper publishers, which include such heavyweights as the Evening Post, Examiner.com, Freedom, McClatchy and Media General. According to the joint statement from both companies, the ads will be interactive and serve up nifty attributes like location awareness and click-to-call – all of which will be customized for use on smartphones and other portable devices running either Android or Apple’s iOS (like the iPad)
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Crisp Wireless Reveals Venture with Verve Wireless
Brightkite has been known to experiment with badges for its location-based social networking service, but besides a partnership with Starbucks, has been dormant on the topic- until now. The startup has introduced levels to its badges, based on a variety of check-ins and other social functions, like uploading photos. For example, if you use Brightkite’s mobile website or one of their mobile apps to post 10 photos, you’ll earn a ‘Slick pic’ badge at level 1
PHNOM PEHN-Leading mobile application developer Golden Gekko has been at the forefront of mobile marketing since 2005 and, building on its success, is now planning further expansion. Golden Gekko is currently expanding operations in Cambodia, Spain, Sweden and UK with an announcement on entry in new markets soon to be announced, says the company. With 65 employees and plans to reach 100 by the end of 2010, Asia already represents a key development hub for Golden Gekko. Since 2009, Golden Gekko has been adding new solutions to its product portfolio, key amongst which is the Mobile Directory Solution, designed to put Yellow Page and other Business Directory sites onto mobile.
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Golden Gekko’s expands Asian operations-adds app developers
If you are just getting started with your mobile marketing business, you might find these tips helpful. Learn the basics of mobile marketing first. If you jump in without knowing some of the most basic requirements and regulations you could land yourself and your clients in hot water.
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7 Tips for Starting Your Mobile Marketing Business
My 4th of July mobile marketing challenge was a huge success. People participating found mobile marketing happening and were so excited to be focusing on the opportunities in mobile. Interestingly, it seems that the opportunities are what we found the most. My specific results for the challenge (which was to keep track of every mobile marketing encounter over the weekend) included only two text message coupons.
My dad, Jack Randall, (pictured here with me on the 4th of July 2008) actually sparked this challenge by calling me excitedly to tell me that he saw that Walgreens has mobile prescription alerts. It may not be an exact quote, but he said, “Mobile is everywhere now.” My challenge is for you to pay attention to how many mobile marketing interactions you have during the holiday weekend. Everything counts… – Mobile coupons you receive and/or redeem – Text in offers you can sign up for – Mobile ads you see on apps or on the mobile web – Foursquare ‘offers nearby’ when you check in Not only will you get interesting insight into how prevalent mobile marketing is becoming, you could win a prize . The Prize: Everyone who comments on this blog post or writes on my Facebook page’s wall to let me know your tally will be entered in a random drawing to win a Strategic Thought Session with me or $250 off a Mobile Marketing Business in a Box . To win you must post your tally by NOON Eastern Time on July 5th.
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My mobile marketing challenge to you